Boko Haram (BH) has had a banner couple of weeks, and the western press and social media participants have played an integral role. This type of thing exorcises me. I don’t like when people free ride (do not contribute to outcomes they value because they know their contribution to the outcome won’t make a difference), but I understand why, and accept it. And I also understand why people unwittingly play into the hands of dissident groups who use terror tactics, rewarding the truly spectacular missions, but I have a harder time accepting it.
The Critical Role of “Spreading the Word”
Terror is a tactical use of violence, by governments or dissident groups, to “coerce the enemy rather than weaken him militarily” (Schelling 1966, p. 17). That is, it is a strategic use of violence targeting something that has little, if any, military value, but will “terrorize” an audience by appalling, concerning, and troubling the members of that audience (Stohl 1988). When used by dissident groups, such as BH, the strategic purpose of terror tactics tends to be some mix of three things:
1. Incentivize the terrorized audience to pressure a government to change policy
2. Demonstrate a government’s inability to provide security (and thereby, rule)
3. Visibility (of both the organization and the cause) and Recruitment
Terror as a tactic fails, therefore, if everyone “keeps a stiff upper lip,” as Londoner’s are said to have done during Hitler’s Blitz of World War II, and ignores it. Why? Because strategic objectives one and three are each undermined.
Paul Wilkinson‘s treatment of the mass media’s role in supporting objectives one and three remains useful (from Terrorism versus Democracy: the Liberal State Response).
In the process of attempting to spread terror among a wider target group, some channel or medium of transmitting information, however informal and localised, will inevitably be involved.
With a nod to Scarfe’s drawing (above), ask yourself this: what is BH’s “megaphone” to shout at the world what it “wants”?
That question highlights the issue. And while social media did not exist when Wilkinson was writing, he did recognize that the medium of transmission need not be formal. And social media is certainly not local. As such, those of us with accounts on Facebook, Instagram, Tumblr, Twitter, etc. are in “the game” in a way we were not in the past.
So, I want to know: as a member of the audience, whatch’ya gonna do? Will you emote, or will you behave strategically?
As an aspie the behavior of folks often strikes me as a bit puzzling, until I think about it and learn about or construct an account. It does not come naturally to me to decry the kidnapping of almost 300 girls. Why not? I don’t “immediately understand” why we privilege these girls over, say, the much, much larger number of victims of sex trafficking in Thailand (to pick a single example). Do we value Nigerian girls over Thai girls? Are the Nigerian girls any more “innocent”? Of course not. Indeed, you may find these rhetorical questions offensive.
What is different about the recently kidnapped Nigerian girls is that it is a dramatic, single event, much like the kidnapping and massacre of almost 200 school children in Russia back in 2004. It is literally—and this is important—a made for media consumption event. Human trafficking of girls to work in brothels serving sex tourists is a for profit enterprise. The perpetrators do not want media attention–quite the opposite.
But groups that commit acts of terror don’t just want the attention, they require it. And your #BringBackOurGirls hashtags, posts, shares, and retweets play an individually small, but collectively substantial, role in aiding the group’s cause. To wit, consider the title of my post: “BH is Winning.” Are people making demands on the government to change its policy? Is BH more visible today than it was prior to the kidnapping operation, and are their sympathizers more likely today to perceive them as a force to be reckoned with, and hence one to consider supporting? I think you will agree that the answer is: Yes.
What is to be Done?
OK, as I noted above, I am well aware that I am tilting at a windmill here. I might as well write a post about people littering, not paying their taxes, etc. And so I am indulging my own “need to emote” while at the same time asking others to stifle their need to do so. I’ll plead guilty to that hypocrite charge. But please allow me to close with a plea nonetheless.
If you would like to do something other than assuage your conscience by sharing your outrage on social media, then choose a human rights network to join and become active on a regular basis (e.g., Amnesty International, Human Rights Watch, or a group on this list). Or you could write a check (e.g., AI, HRW). But please stop inadvertently contributing to the [fill in here a dissident group that uses terror] cause.
 Indeed, like everyone else, I frequently free ride myself.
 One might divide people into two groups: journalists and everyone else, and argue that only the latter are unwitting. The argument would observe that journalists, who are professionals, are aware of what I discuss below, and thus are cynics who are aware that their “if it bleeds, it leads” coverage plays into the hands of the strategy of dissident groups that use terror tactics, yet write and run their stories because it raises their profile, enhancing their careers.
 Government are by far the most prolific user of terror tactics (Rummel 1994). Michael Stohl’s various “myths” essays make the point best: 1988, 2001 [pdf], 2008 [gated]. Schelling (1966, p. 17) remains the most useful scholarly definition of terror as a tactic.
 Note that terror directly challenges the government’s claim to a monopoly on legitimate use of coercion, which is Max Weber’s classic definition of a state.